Jade Pearce

• Collaboration with Specsavers store partners to seek feedback and continuously improve operational efficiency.
• Strategically planned quarterly campaigns, with regular reporting to maximise store performance.
• Responsible for in-store incentives to drive store colleagues to achieve targets.
• Deliver partner inductions and training sessions, to support the partnership with all operational activity.
• Responsible for producing standard operating procedures and store communications.
• Business partnering across multiple functions to deliver projects to improve operational efficiency.
• Strategically planned and coordinated new applications on the Operations Portal platform, delivering guidance and training to store colleagues.
• Managed and developed a New Talent colleague for 6 months.

The global brand expert, supporting stakeholders and building relationships across every region.
Managed global strategic briefs to develop the brand.
Facilitated key brand governance meetings to provide recommendations and ensure key decisions were translated to project briefs.
Identified where additional brand training was required, delivering training sessions to internal and external stakeholders.
Strategic planning to input into the annual planning process.
Actively seeking feedback from key user groups and monitored how effectively the brand was expressed.
A brand ambassador, socialising the brand to drive engagement.

• Managed national and local marketing plans, strategic analysis and budgets, presenting the output at partner meetings.
• Responsible for creative briefing, campaign management, in-store events and product launches.
• Effective reporting on campaign performance against KPIs.
• Prepared board reports with proposals to improve store performance and respond to competitive threats.

• Launched Bonus Blue, the new Blue Islands frequent flyer scheme.
• Researched into new opportunities, launching new routes.
• Online content management.
• Responsible for negotiating contracts with airport/tourism contacts.
• Effective reporting, working closely with the finance team to drive sales and improve performance.

• Short term contract to manage the new Audiology AQP service in the UK.

• Short term contract to rebrand a nightclub.

• Planned and implemented in-store colleague and customer incentives.
• Creative briefing, campaign delivery and managed relationships with external agencies.
• Ownership of the marketing and PR strategy keeping within strict budgets. Presenting the plan at Partner communication meetings.
• Managed the execution of events, including Ageing Population, Specsavers National Seminar and Hearing Dog awards.
• Implemented new initiatives to raise the profile of Specsavers Audiology.

For more details on positions held before 2007, including Finance, please request at interview.